Smart TV App Development Focused On Speed And Consistency Of Experience


The internet of things is booming, creating demand for IoT app development.

People like their intelligent devices, including smart TV. In the United States only, the penetration of smart TV amounted to 71 percent as of 2022. Leading smart TV service providers are rushing to create high-quality mobile apps to satisfy user needs. Yet, this may be challenging.

In this article, we’ll share some tips on creating a smart TV app that will be focused on speed and consistency.

What Is A Smart TV App?

A smart TV application is a piece of software that expands the functionality and control over a smart TV set and makes it closer to a computer. Smart TV allows connecting to the internet. A smart TV app allows controlling this process.

The number of TV apps from different providers is stunning. For example, Google Play accounts over 5000 apps to be used on smart TV. But not all of them strive for quality, diversification, and new features.

Therefore, mobile app development services worldwide always continue experimenting with the elaboration of their products.

If you’d like to learn more about mobile app development services, read this:

Creating a smart TV application requires several factors, knowledge, market research, and a fresh idea to attract your audience. To make an app of your own, start with functionality.

Most Common Features Of TV Apps

Smart TV app features vary depending on the type of service. Generally, the most common ones are:

–          A profile page with customized experiences (including shared profiles)

–          Search and browse (personalized top picks)

–          Push notifications and widgets (e.g. get notified when a favorite actor is in a movie)

–          Ratings and reviews

–          Video managing features (video download, resume, preview, sharing, etc.)

–          Listing and collections

–          Language

–          Synchronization with other devices

–          Shared sessions

–          Progress tracking.

App owners try to diversify functionality to stand out from the crowd in a chase for user attention. For example, IMDb, a video streaming app, allows you to watch movie trailers, get tickets for upcoming apps, gives access to celebrity interviews, and provides a rating feature. A Showly app allows for tracking TV shows and movies.

The Amazon app allows following favorite actors or movie directors to get notifications about their releases, download favorite movies to watch offline, resume watching videos across devices and make watch parties with friends to share impressions.

Consistency Of Experience

If you are about to create a brand new app for smart TV, you should think about beating the competitors from the start, and consistency may be your secret weapon.

By consistency, we mean the smooth client path with little effort and zero frustration. It is tied to functionality.

For example, a user wants to find a movie for a Saturday night. Our task here is to make his browsing experience fluent. This may include personalized suggestions based on the customer’s tastes or a categorized suggestion page.

Another situation making people mad is having to interrupt a movie session. In this way, the ability to continue watching the movie on a mobile device will be a huge pro in the eyes of the customer.

How To Create An App Focused On Speed And Consistency?

To create an app that will cater to the tastes of the demanding customers. You have to follow the usual app creation process, yet, include some industry-specific tips.

Let’s start with the main steps to make an app:

–          Concept Development – on this stage, you discuss the idea of your app with the development team to shape functionality and design. At this stage, you also learn the app development cost and timeline.

–          UX/UI Design – a design team develops the general look of your app and specifies the features to make it user-friendly.

–          Development – this is the primary step of the project, where your app transfers from concept to reality. The usual result of this stage is a minimum viable product (MVP) or a simpler version of your app used for estimation and analysis.

–          Testing – is going after the MVP of your app has been released; the developers have to test its design, user experience, and functionality to ensure the future app will be flawless.

As you move through the general development stages, keep in mind to take into account key factors specific to smart TV apps.

They are:

–          Smart Suggestion – you should consider implementing machine learning technology to track the customer’s navigation tendencies, choices, and history to offer personalized suggestions.

–          Compatibility With Remote Control – smart TVs like Samsung or LG have custom remote controllers. Ensure the buttons on your app are the same as on remote controllers so as not to confuse your users.

–          Content Segmentation – the better you organize your content at the beginning of the project, the simpler it will be to manage it later. Consider splitting your content into groups by genre, cast, film directors, languages, ratings, trends, etc.

–          Implement Voice Search – think of integrating your app with virtual assistants like Alexa, Google Assistant, and Amazon Echo. This will allow for the use of voice search functionality, which is in demand among IoT audiences.

These factors are significant to discuss at the beginning of an app development project since they will influence the project’s tech stack and general flow.

Summing Up

Whatever app you create, it will be successful if you put users and their needs at the center of the project. It’s better to polish your idea several times to be sure you’ve done everything to make your app just the right thing a user needs to make an evening at a TV set perfect.

Author’s bio: Anastasiia Lastovetska is a technology writer at MLSDev, a software development company that builds web & mobile app solutions from scratch. She researches the area of technology to create great content about app development, UX/UI design, and tech & business consulting.

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