5 Free Tools To Optimize Your Website In 2022


What makes a good website? Is it a high organic ranking? Is it the valuable content on the website? Is it the customer’s experience? Or, anything else?

While experts worldwide have varying experiences on how a website should look, they all agree on one single factor – The Quality Of The Website.

The quality of a website means quality from every aspect. Whether it’s content, design, or any other factor you can think of, everything needs to be top-notch.

How can you create a quality website? The answers are simple – Optimize your website for SEO.

What Is Website Optimization?

Website optimization is the process of using tools, strategies, and experiments to increase the website’s performance. One of the most critical aspects of website optimization is Search Engine Optimization (SEO).

SEO not only enables your website’s pages to rank higher on search engines but also ensures your brand ranks for relevant keywords. With one single strategy, you can achieve numerous business goals.

By optimizing your website, you can not only tap into an unexplored market but also open the door to higher conversion and revenue gains.

Top Free Tools To Optimize Your Website

There are many factors you can work on to optimize your website. While you can go manual with the approach and do everything by yourself, there are tools such as Jacksonville SEO company that can help you optimize your website. Here are other tools to watch out for:

1. Hotjar

Hotjar is an all-in-one tool that is extremely helpful for an eCommerce website. This tool not only tracks the website and the number of visitors who visited the website but also tracked what visitors are doing on the platform.

It offers a heat map to the webmaster that shows where your website has got the most clicks. This gives you an idea of how your visitors behave and react to your online content and landing pages.

2. PageSpeed Insight

PageSpeed insight is a free tool that helps users measure the speed of their website. It assigns a score to every website on a ranking from 0 to 100. Websites rated over 90 are considered good, 50 to 90 means your website needs improvement, and below 50 are considered poor and need some serious work.

The performance score is based on lab data. That means every test is done in a controlled environment. Hence, you can rest assured about their credibility.

3. Screaming Frog

Screaming frog is a crawler that crawls your website for any SEO issues. For instance, it helps you find the followings –

  • Broken links.
  • Duplicate content.
  • Find redirects.
  • Page errors.

Screaming frog makes it easier for the webmaster to detect abnormalities within the website and improve the elements working behind SEO rankings.

4. Yoast Plugin

Yoast plugin is a basic WordPress extension that helps users optimize their web pages. Using the Yoast plugin, you can ensure that all your webpage on the website is optimized for better performance.

The best part of this tool is that it highlights the area where it needs work. Even suggest the correction, which makes things easier for the webmaster.

Pingdom provides a variety of services and offers both desktop versions and mobile applications that you can download from here.

5. Pingdom

One of the services that this tool emphasizes is website speed. It will check your website at a 30 minutes interval to see how fast your website is.

Once you have the information about your website and speed, it will be up to you how to use the information to optimize your website.


It is just not enough to have a website for your business. You need to create and optimize the website to perform on search engines. Only then will you be able to reach your ideal customers.

Yes, website optimization can be a challenging task, but you might find that manageable if you know how to use the right tools.

This article has discussed a few free tools you can use to track and monitor your website. These tools will help you find where your website is lacking and where it needs work.

The list is quite short, we know. But, all the tools we have listed work like a charm. That being said, are there any other website optimization tools you are aware of? If so, comment below.

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