5 Reasons to Study Digital Marketing in 2022


We are forced to keep up with the fast pace of changes, technological advances and discoveries, and shifting priorities. Accelerated digital transformation and the intransigent pandemic have induced unprecedented changes in almost every aspect of our lives. Marketing is no exception.

Digital marketing has emerged as the dominant form of marketing, starting to attract talent across countries, age groups, and skill levels. With a myriad of new opportunities, there are strong incentives for students to study digital marketing. We have summed them up in 5 main reasons that should induce and convince you to make up your mind.

What Is Digital Marketing?

Digital marketing is a modern type of marketing that draws heavily on the use of the internet and search engines, social media, and mobile devices and applications to promote and sell products or services.

At present, digital marketing represents the largest segment of marketing services. Its total value is estimated at $300 billion, and it does not show any sign of slowing down. More than 75% of customers worldwide took an interest in some new online activity last year. A third of these customers made an online purchase for the first time.

Types of Digital Marketing

Digital marketing offers huge opportunities for starting your business or building a successful career with an established company. It also prompts you to stay abreast of all the technological changes and improvements that are essential to advance your business activities.

Digital marketing also provides a number of innovative, experience-based, and effective online tools to reach out to the right customer at the right time. It has a huge arsenal of resources, which you can tap into to open up a new world of opportunities. The main types of digital marketing include:

  • Search Engine Optimization (SEO)
  • Paid Advertising
  • Pay-per-Click (PPC)
  • Social Media Marketing
  • Influencer marketing
  • Content Marketing
  • Email Marketing
  • Mobile Marketing
  • Video marketing
  • Marketing Analytics
  • Affiliate Marketing
  • Content Marketing
  • Instant Message Marketing
  • Virtual Reality Marketing

5 Reasons to Study Digital Marketing

If you are still on the fence, weighing the pros and cons of studying digital marketing, below are the 5 main reasons for your consideration. By studying digital marketing, you will be able to:

  • Join the Fastest-Growing Industry
  • Get Better Pay
  • Start Your Own Business
  • Give You Flexibility
  • Help Yourself Beat the Competition

This is only a handful of the benefits you can expect from your studies. We did not aim to cover them all. We just wanted to give you the top ones based on research and worldwide experience. See the details below.

● Join the Fastest-Growing Industry

Digital marketing has become one of the fastest-growing industries in the world. In the pandemic-affected world, demand for various types of digital marketing (such as Video Production, Content Writing, e-commerce, Marketing Automation, Email Marketing, or Website Development) has reached unmatched levels.

Given its heavy reliance on technology, digital marketing absorbs every new technological breakthrough or invention immediately, putting them to practical use. You just need to constantly review the tools and services coming out, just like you as a student would do to find the best Lets Grade It reviews to find a reliable essay writing service.

Digital marketing specialists constantly rank in the top 10 most demanded jobs in the world. Every year, the number of job advertisements for digital marketing experts is growing.

● Get Better Pay

Proceeding from the above, you get lots of chances to start a successful and well-paid career. As noted, demand for digital marketing professionals is on the rise, and the salaries offered are usually very high. For instance, digital marketing managers can expect to earn around $75,000 a year, while SEO managers can earn even more at around $80,000. Product marketing managers have the highest earnings estimated at approximately $115,000.

Of course, the numbers vary depending on years of experience, quality of performance, and other factors. Hence, there is always room for negotiating higher pay and benefits.

● Start Your Own Business

The great thing about digital marketing is that you do not necessarily have to work for someone else. You can start your own business! If you are able to master the existing online platforms and tools, you should be able to create your own website, develop online products and services, and start selling to your target customers.

The nice thing about digital marketing is that it helps you save costs that you would otherwise need to incur on office rent, maintenance, etc. Another option is to become a freelance consultant who can provide services to others who want to start their own business but need professional assistance to make a solid start.

● Gives You Flexibility

Digital marketing helps you stay flexible with your choice, work hours, and workspace. It does not really matter where you work from as long as you have a reliable internet connection, a good laptop, and relevant software skills.

You do not have to be limited to any specific area or sector. You also have the freedom of choosing your target audiences and markets. You can always experiment, test new fields of activity, and improve your current practices as long as you are able to learn from digital tools for modern college students offered online.

What’s more, you are able to use lots of online tools and resources to make your work more manageable, efficient, and even enjoyable. You can benefit from an open culture that has almost become intrinsic to digital marketing. 

● Helps You Beat the Competition

Studying digital marketing, and studying it well also means that you increase your chances of staying ahead of the curve all the time. This means that you will be far better at beating the extremely fierce competition for markets and clients.

Digital marketing also creates conditions conducive to analyzing and responding to market trends and demand. It equips you with the knowledge and skills to reach out to new customers or induce the existing ones to buy more of your products or services. Good digital marketing specialists are always able to talk about marketing topics persuasively and with authority. This bodes well for any company trying to market its products and services with their help.

Final Thoughts

Digital marketing is too important a field to ignore given its resources and potential. Whether you want to start your own business or work with an established company, you have every chance to succeed providing that you make every effort to learn, move fast, and be proactive.

Given the high degree of flexibility digital marketing offers, you are able to tap into huge resources, which you can draw on to bump up the sales of online products and services. At the end of the day, if used properly, it can be an extremely rewarding and profitable experience.

We hope the above arguments resonate with your learning and career objectives. By deciding to study digital marketing, you embark on a wonderful journey full of serendipity, potential, and opportunities.


Charlotte Banks is a leading reviewer of digital marketing tools and trends. With a solid background in entrepreneurship, she knows what it takes to keep up with the fast-changing technological advances. Charlotte enjoys a large number of online followers whom she never disappoints with her timely and crisp updates.


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